The ancient Italian tradition of winemaking is an important component of Italian Culture and lifestyle, with excellence and unique taste as its main features. Italians are well known for their life, and for enjoying the good company around a table; marking each moment with the taste of some of the finest wines the world has ever known.

Two characteristics come together perfectly in Italian wines; exquisite taste and excellent quality. The "ambassadors of Italian wine culture" come from various regions of Italy; each regions, with its own wine specialties, and their own rich, aromatic and unique tastes. These "ambassadors" come to Singapore to showcase the wide variety of Italy's finest white and red wines.

2011 promises to be an exciting year for us. In our bid to promote and widen the range of Italian wine, food and beverage, we will be having a promotional campaign with NTUC Fairprice for 2 weeks starting from 21st July to 3rd August 2011 and a further 2 weeks promotion in February 2012.

We have planned out various activities during the course of the campaign; this includes cooking demonstrations by an Italian Chef and promotions in Made in Italy Food, wine and beverage.

On top of that, there will be a lucky draw of two tickets to Italy sponsored by Singapore Airlines when customers purchase Made In Italy products. So come and join us in this wonderful celebration.

By exploring this website and entering the fine world of Italian lifestyle you are set to become one of the many "enonauts" that are passionate for Italian wines.



Massimiliano.P. Sponzilli
Trade Commissioner